{"id":11518,"date":"2021-07-19T09:09:05","date_gmt":"2021-07-19T07:09:05","guid":{"rendered":"https:\/\/buffiduberman.com\/?p=11518"},"modified":"2021-07-19T09:09:05","modified_gmt":"2021-07-19T07:09:05","slug":"how-to-fail-its-harder-than-you-think","status":"publish","type":"post","link":"https:\/\/buffiduberman.com\/nl\/how-to-fail-its-harder-than-you-think\/","title":{"rendered":"How to fail. It&#8217;s harder than you think."},"content":{"rendered":"<p>Hi,<\/p>\n<p>Last week I announced my newest course, <a href=\"http:\/\/www.rockthatmouth.com\" target=\"_blank\" rel=\"noopener\" data-cke-saved-href=\"http:\/\/www.rockthatmouth.com\">Rock That Mouth!<\/a><br \/>\nI spent nearly 3 years working on it.<br \/>\nStarting with an idea in my heart.<br \/>\nThen it became an idea in my head.<br \/>\nThen it moved to my screen.<br \/>\nThen it moved to the screens of my team.<br \/>\nAnd now it&#8217;s on thousands of screens.<\/p>\n<p>As I was preparing for the launch, my entrepreneurial brain asked one simple question.<br \/>\n&#8216;How would I define success for this course?&#8217;<\/p>\n<p>I thought about it for a long time.<br \/>\nWould I sell 1000 courses?<br \/>\nGet 500 mouths to the next level in their English pronunciation?<br \/>\n<a href=\"https:\/\/youtu.be\/ZZlr4bBHZ-0\" target=\"_blank\" rel=\"noopener\" data-cke-saved-href=\"https:\/\/youtu.be\/ZZlr4bBHZ-0\">Help VIP members with personal feedback and give them a huge confidence boost?<\/a><\/p>\n<p>Yes&#8230;but no.<br \/>\nTo me, success is <strong>launching<\/strong>.<\/p>\n<p>I thought of something.<br \/>\nI liked it.<br \/>\nI thought it had value.<br \/>\nSo I worked on it.<br \/>\nFor a long time.<br \/>\nAnd I shared it, unapologetically, with the world.<\/p>\n<p>That, to me is success.<br \/>\nMaybe no one will buy it when we open the doors in August.<br \/>\nMaybe no one will like it.<br \/>\nMaybe no one will see the value that I did.<\/p>\n<p>And that&#8217;s ok.<br \/>\nBecause to me, failure is not selling any courses.<\/p>\n<p>Failure is\u00a0<strong>not trying at all<\/strong>.<\/p>\n<p>I tried.<br \/>\nI sure tried.<br \/>\nSo&#8230;<strong>I&#8217;ve already succeeded.<\/strong><\/p>\n<p>What will you not fail at today?<br \/>\nLet me know!<\/p>\n<p>I wish you a wonderful summer, full of successes big and small.<br \/>\nThis will be my last newsletter \u00a0as I&#8217;m going to take a break for a while and will come back to you again in a few weeks!<\/p>\n<p>Thank you, as always, for reading.<br \/>\nWith love, and gratitude,<\/p>\n<p>Buffi<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mcusercontent.com\/945a4f95e721709d4096282cc\/_compresseds\/3eea11cd-d6f9-8375-a775-1bf263975c67.jpg\" width=\"500\" height=\"333\" data-file-id=\"1807602\" data-cke-saved-src=\"https:\/\/mcusercontent.com\/945a4f95e721709d4096282cc\/_compresseds\/3eea11cd-d6f9-8375-a775-1bf263975c67.jpg\" \/><\/p>\n<p>PS:<a href=\"http:\/\/www.rockthatmouth.com\" target=\"_blank\" rel=\"noopener\" data-cke-saved-href=\"http:\/\/www.rockthatmouth.com\"> To find out more about the program, click here.\u00a0<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Hi, Last week I announced my newest course, Rock That Mouth! I spent nearly 3 years working on it. Starting with an idea in my heart. Then it became an idea in my head. Then it moved to my screen. Then it moved to the screens of my team. And now it&#8217;s on thousands of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11519,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-11518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to fail. 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